Your Key to Virtual Production

Real-time chroma key. Limitless locations. Zero boundaries.

Real-Time Compositing, Without Compromise

Production Benefits

In Camera VFX

Slow Motion

Ability To Change In Post

Cost Effective

How it’s works

UE + Camera Tracking + Live Keying+IBL = ICVFX Magic

Unreal Engine

Image Based Lighting

Live Keying

Camera Tracking

Commercials

1

Cost Efficiency

Eliminates travel and location costs.
Reduces need for large physical sets.

2

Creative Flexibility

Easily integrates dynamic virtual environments.
Removes physical limits on creative visuals.

3

Accelerated Production

Enables real-time background changes on set reduces.
Reshoots and accelerates post workflow.

4

Brand Consistency

Ensures consistent visual branding across assets. Delivers repeatable looks from a controlled studio setup.

Corporate Videos

1

Professional & Polished Look

Creates polished, brand-integrated environments. Elevates professionalism of corporate video content

2

Brand & Message Control

Full control over visuals for clear, focused messaging. Easily adapts content for different audiences or regions

3

Cost-Effective Location Variety

Real-time background updates minimize reshoots. Accelerates production and post timelines

4

Faster Turnaround Times

Quick background swaps reduce shoot days. Streamlined edits speed up post-production

Long Format

1

World-Building Without Limits

Build expansive, immersive worlds digitally.
Enables cinematic scale without physical builds

2

Seamless Integration of VFX

Simplifies integration of CGI and VFX elements.
Boosts flexibility for complex post-production work.

3

Controlled Filming Conditions

Real-time compositing speeds up on-set workflow.
Retains full flexibility for changes in post

SP Chroma™ VS Traditional Green Screen

World-Building Without Limits

GS + Unreal: Clients and directors can see a live composite on monitors—making camera framing, lighting, and art direction decisions easier and faster.

Traditional GS: You’re shooting blind. Backgrounds are imagined or referenced in boards.

Fewer Reshoots / Faster Approvals

GS + Unreal: With a rough comp visible on set, you can spot issues early and fix them while talent and crew are still there.

Traditional GS: Problems are often discovered in post, leading to unexpected delays or costly pickups.

More Informed Performance

GS + Unreal: Actors can react to real-time backgrounds, timing, and camera moves, improving realism and engagement.

Traditional GS: Performances often feel disconnected or stilted, especially for less experienced talent.

Stronger Client Confidence

GS + Unreal: Stakeholders can visualize the creative direction during the shoot, reducing uncertainty.

Traditional GS: Clients often need to “trust the process” without seeing anything close to final until weeks later.

Improved Collaboration Between Departments

GS + Unreal: Art, camera, and post can align in real-time to fine-tune the composite, rather than working in isolated silos.

Traditional GS: Post-production inherits the guesswork— sometimes with misaligned lighting, blocking, or camera angles.

SP Chroma™ vs LED Volume Wall: Which is right for me?

SP Chroma™ real-time compositing and LED volume virtual production both offer powerful solutions for filmmakers, each suited to different creative and logistical needs. Choosing the right method depends entirely on your production’s timeline, scale, deliverables, and creative goals — each approach offers unique advantages tailored to different workflows.

Greenscreen + Unreal (GS+UE)

Cost Efficiency:

More budget-friendly for short, fast-turn commercial or corporate shoot

Post Flexibility:

Unlimited post-production freedom to adjust backgrounds, lighting, timing in post

Set Size / Talent Movement:

Large green cycs allow for big movements, multiple setups

Iterative or Evolving Creative:

Ideal for projects where creative isn't fully locked at shoot time

LED Volume Wall

Final Pixel Output On Set:

What you see is what you get—immediate final pixel capture

Realistic Environmental Lighting:

Natural, accurate reflections and lighting from LED surfaces

Faster Turnaround After Shoot:

Minimal post needed—edit begins right after wrap

Client Confidence On Set:

Clients see near-final product live on monitor or camera feed

FAQ's

Resources

May 23, 2025

Green Screen vs. LED Walls: Pros and Cons in Virtual Production

Learn more
April 21, 2025

Motion Capture in Filmmaking: How It Works and Why It’s Essential

Learn more
April 21, 2025

How Extended Reality (XR) is Revolutionizing Media Production For Businesses

Learn more