In the last couple of decades, we constantly witnessed how the world has taken broad steps toward revolutionary changes and digital transformations. And, it will take just a second before we realize that everything around us is not the same anymore. Communication, jobs, movie production, education, and even basic fields of our lives will be shaped into different patterns and forms. And the central role of all these changes belongs to the concepts of extended reality and virtual production along with VR and AR.
XR is the umbrella term that unifies all interactions and environments related to virtual and real elements. Meanwhile, virtual production is all about blending traditional technologies with digital innovations that influence real-time game engines.
However, even though extended reality and virtual production typically encompass mixed reality (MR), AR (augmented reality), and VR (virtual reality), they have more specific roles when used in relation to broadcast and movie production. In this article, we will take a detailed look at all the ins and outs of these concepts and explore how and where they differ from each other. So, get comfortable and let's begin our journey.
So, what exactly is XR? In simple words, extended reality is a collective expression that is used to refer to immersive technologies such as augmented reality, virtual reality and mixed reality. To have a clearer understanding of what all of them convey and how they work, let's discuss each of these components separately.
In a nutshell, all these technologies have the power to extend reality by either simulating or adding to the real world with the help of digital materials. Also, based on the data provided by Fortune Business Insights, the market size of extended reality is estimated to increase from $131.4 billion in 2023 to $1,134 billion by 2030, with a CAGR of 36%.
We have already discussed the concept of XR, so it's time to dive deeper into the essence of virtual production, which particularly took off during COVID-19.
Virtual production refers to a special filmmaking method that unifies physical and virtual to create movies. But how does it work? Well, you may be familiar with the green screen – a tool that is normally used in the shot background to allow editors to easily change or add extra visual effects in the post-production phase. So, in the case of virtual production, a massive LED screen comes to replace the green screen. LED screens have high resolution, which makes any images or videos on them super-realistic.
For example, let's suppose the giant LED screen displays an image of a forest. Thus, when a camera captures footage of this screen, it seems like an actual forest was captured on video. In simple words, when cameras combine with a precision motion tracking system, they are able to move in and around the virtual world, with real and figural elements locked and merged together, giving the combined illusion.
The most notable thing about virtual production is that editors no longer need to add visual effects only in post-production. Now, they can work on all changes and additions throughout pre-production in real-time. So, instead of “fix it in the post”, now we have “fix it in pre”.
VP covers several stages. These include:
Also, in order to create a film in extended reality and access virtual production technologies, you will need a special game engine like the Unreal Engine. As for LED Volumes, filmmakers and Virtual Production studios can consider XR Stage, which is known as one of the largest suppliers in the field.
Virtual Production is not only about connecting virtually or creating hyper-realistic films with advanced technologies and LED volumes. It has many other benefits that enable studios to innovate more and bring high-quality results even in the pre-visualization phase. Below, we have highlighted some of the key advantages, let's have a look.
Apart from these, virtual production also opens doors for endless creativity. For example, VFX artists can easily remove the sun or change the sunset glow during the filming. If the building on the horizon is not as big as it was planned, they can manipulate it to look bigger, and so on.
Even though the concept of virtual production started to take revs not long ago, it is not a completely new idea. Some aspects and elements of the history of virtual production trace back to the times of traditional rear screen projection, which was primarily used in the movie industry from 1930 to 1960. The rear screen projection worked the following way – an actor stands in front of a screen while the projector behind it casts a reversed picture of the background. This method enabled film directors to shoot scenes of people driving while being on a static set. However, this technology also had a big disadvantage. Since everything on the set had to be static, the camera couldn't move so as not to ruin the illusion. This, in return, hugely restricted the capabilities of rear screen projection.
Coming to more recent times, Virtual Production started to be used in a number of various ways and integrated a diversity of technological innovations. For example, in 2019, when filming the live-action remake of The Lion King, Jon Favreau used multiple components of Virtual Production. He and his team would wear virtual reality headsets to be able to transport to the virtual world. This enabled them to better plan camera angles and the overall content, as they could see the animated environments in front of them.
This was also used for Avatar in 2009 by James Cameron. Through a screen showing the animated space, he was able to watch this at the same time as actors who were performing live in real-time in front of him. As such, he got a full overview of how all the details and scenes would look in the post.
And nowadays, almost every leading TV production company has a special previz team that plans all the scenes and shots for expensive projects like His Dark Materials or Game of Thrones in advance.
In the last few years, a wave of new tools and ideas in the extended reality field has been increasingly changing the process of storymaking across film and entertainment industries. The appearance of XR studios, VR-driven games, and movies mixing reality and virtual environments are only a part of all innovations.
When it comes to the future of virtual production and XR, experts suggest that with new improvements and hybrid events in this industry, the adoption of XR across a range of sectors will reach massive heights. For example, the integration of more comfortable and smaller devices combined with connectivity and developments in software apps will massively contribute to the adoption.
Moreover, using virtual production in movie creation will expand possibilities for teams in entertainment and media and save them tons of time and funds on post-production. For that reason, these concepts and technologies have the potential to stay way too long in the future.